The rise of the digital democracy has created a seemingly limitless global marketplace for ideas, products and design trends and it’s not just limited to the mass market ‘high street’ consumer. Instagram, luxury design blogs and other online platforms that target HNWI’s also ensure that the most discerning clientele are exposed to a wealth of information when considering how to renovate or design their home.
The seminar sessions at this year’s Decorex reflected some of the challenges that interior designers face within this constantly evolving sphere and provided a platform to discuss some of the ways that luxury studios are diversifying their approach. A recurrent theme that we are very familiar with at Kassavello is increased specification of bespoke furniture. We believe there are a multitude of ways that specifying bespoke pieces can support the value proposition of an interior designer and provide a service that the client would not be able to access through a direct digital transaction.
These were some of the discussion panels that we attended that gave a great insight on the interiors industry:
The crossover between architecture and interior design. The finest design studios are increasingly architecturally led. Focusing on structure and form in the body of the building ensures that not only does the flow of a space work for clients but unique visual interest is created. Combine this with a bespoke piece of furniture influenced by the architectural backdrop of the room to create an exclusive design unlike anything seen online. This fluted media unit was designed to reflect the classical heritage of the home in which it resides.
How to guarantee original design for every project. Whilst many bespoke pieces are influenced by classic design principles, the conception of a custom chair or table is also the antithesis of mass-produced goods and creates a wonderful talking point for the client within their home as this stunning rosewood and wicker bedside table illustrates
Growing trend of interior designers branching into product design. With an increasing array of designers conceiving one-off pieces its critical for the reputation of the studio, that the same care and attention is given to the craftsmanship and making of the piece. At Kassavello we pride ourselves on working with a team of experts who are carefully selected for their quality and artistry. This beautiful sideboard with brass book holders exemplifies attention to the finest details.
The importance of form, function and understanding your clients brief. By establishing what the client wants and needs at the offset it’s far easier to exceed expectations and create something exceptional that perfectly suits their needs. This sumptuous sofa conceived for a family room was specifically designed with generous proportions and feather wrapped foam thereby creating a luxurious and comfortable place for relaxation for everyone including some taller members of the family.
Brand building through creativity. Designing bespoke furniture with consideration for differentiation and creative flair can help an interior designer to build a strong and flourishing reputation that elevates their brand. This beautiful oval marble table with bespoke textured brass finish is not only an item that the client will treasure for many years but a showcase piece for the design studio who envisaged the form and innovative detailing that was consequently translated by our artisan team.
How social media is changing the way that designers work. Social media isn’t always a bad thing – it can spark an idea from a client or the designer. The key is to reinterpret the original idea and adapt the principles of that design in way that is truly personal to the client. This bench encapsulates exceptional form and detailing that strongly resonated with the owners to deliver a distinctive and irreplaceable piece.